Wayfinding
Icon Design
THE OVERVIEW
In an era where the fusion of aesthetics and functionality plays a pivotal role in retail. This creative project focuses on creating three reductive icons for a series of wayfinding posters. The goal is to help create a better in-store user experience where customers can easily find the item aisle they are looking for.
DESIGN PROCESS
The design process began with a thorough photographic exploration, capturing kitchen products from multiple angles and lighting conditions. Next, we sketched each object, using various shades and contrast to better grasp their visual traits. Subsequently, the initial digital icons were created by tracing over these sketches, either with a pen tool or shapes.
LOCK UPS AND USER FEEDBACK
The chosen font is Museo font for its modern style and readability, ensuring clear and visually appealing text. Each poster has a unique color palette tailored to its content. For the kitchenware wayfinding signs, a monochrome scheme was used across two posters, showcasing objects in different shades for both readability and sophistication.
Certain users pointed out that the font size and outlined text posed readability challenges from a distance, prompting to implement a scale-up adjustment in the final iterations.
